Press & media kit
If you're writing about us, this page should save you an email. The facts below are the ones we'd stand behind in print, the logos are the real files (not screenshots of the header), and you don't need to ask before using any of it for a story.
Last updated: October 22, 2026
At a glance
- Founded
- 2025
- Company
- Tourist, Inc., Delaware, USA
- Founder & CEO
- Michael Litovchenko
- Partner businesses
- 55.520+ in 195+ countries
- Live offers
- 66.624+ discounts and perks
- Business model
- Free for businesses, no booking commission. Revenue: the optional Tourist Plus subscription (USD 39.99 a year).
- Product
- Free digital Tourist Card: website, iOS and Android apps, Apple Wallet and Google Wallet
- Languages
- 6 languages, 13 country domains
- Trademark
- “Tourist” and “Tourist.com”, registered in the UK and the EU
- Domain
- tourist.com, online since 1996
Boilerplate
Three versions, short to long. Copy whichever fits the slot. Trim if you need to, but the numbers and the company details should stay as they are, that's the whole point of a boilerplate.
Tourist.com is a free digital Tourist Card. Show it at any of 55.520+ local businesses in 195+ countries and they give you their own discount or perk. No booking in the middle, no commission.
Tourist.com gives travelers one card that local businesses actually recognise. The card is digital and free. On the other side, a restaurant, a guesthouse, a guide or a museum lists itself at no cost, writes down what it wants to give Tourist members, and applies it at the counter when the card comes out. We don't book anything and we don't take a cut. Money comes from Tourist Plus, an optional subscription. The company behind it is Tourist, Inc., registered in Delaware, USA. We launched in 2025.
Here's the idea in one sentence: a traveler should have one card that any local business recognises. The traveler's side is free. You claim a Tourist ID, which is a nickname, a public page at tourist.com/nickname and a digital Tourist Card with a QR code (it sits in Apple Wallet or Google Wallet, so nobody has to open an app at the counter). The business side is free too. A café in Porto or a dive shop in Bali signs up on partners.tourist.com, decides what it wants to offer Tourist members, and that's it: the offer goes straight from the business to the guest. We don't book, we don't resell, we don't take a commission. Which is why the supply grew on its own: more than 55.520 businesses in 195+ countries since the 2025 launch, 66.624+ offers live right now. We earn from Tourist Plus, an optional subscription that unlocks the higher discount tiers. Tourist, Inc. is a Delaware (USA) company; “Tourist” and “Tourist.com” are registered trademarks in the UK and the EU.
Logos
Colour version on white, please. If the logo is going on a photo or anything dark, take the on-dark or the all-white file instead of inverting it yourself. SVG scales to anything, so it's the one for print; the PNGs are 2400 px wide on a transparent background if your CMS won't take vectors.
Colours
Teal is us. Coral only shows up on buttons and calls to action, and Ink is what the wordmark and body text are set in. Tap any swatch and the HEX lands in your clipboard.
Typography
The wordmark is drawn, not typed, so there is no font to install: use the files. Everything else on the site is set in Heebo, a free Google font. The handwritten bits (like the underline on the homepage) are Gochi Hand.
Logo usage
Do
- Give it room: clear space on every side at least as tall as the mark itself.
- Stick to the files from this page. Smallest we'd go is 24 px tall on screen, about 8 mm in print.
- Names, for the record: Tourist.com for the company and the site, then Tourist Card, Tourist ID and Tourist Plus.
Don't
- Change the colours, squash it, tilt it, or add a drop shadow, outline or glow.
- Pull the mark away from the wordmark and rearrange them.
- Drop the colour logo onto a busy photo. That's what the on-dark and white versions are for.
- Use it in a way that suggests we endorse or partner with something we don't.
Product images
Phone screens are from the Tourist app (iOS and Android share the same design), the wide ones are tourist.com. Every thumbnail opens the full-size PNG.
Tourist app (iOS and Android)
tourist.com
Founder
Michael Litovchenko started Tourist and still runs it. He'll talk on the record about why we charge businesses nothing, what loyalty looks like for an independent hotel, and how people now ask ChatGPT instead of Google where to eat. Interviews in English, written or on a call. LinkedIn
Official links
- Websitetourist.com
- Partner portalpartners.tourist.com
- App Storeapps.apple.com/app/id6746946025
- Google Playplay.google.com/store/apps/details?id=pro.maximus.tourist
- LinkedInlinkedin.com/company/tourist-com/
- Instagraminstagram.com/touristdotcom/
- Crunchbasecrunchbase.com/organization/tourist-a941
Press contact
Interviews, data behind any number, a quote, a Tourist Plus account to test: write to michael@tourist.com. One working day, usually faster.
Use anything here for a story, a review or a round-up, free of charge. If you want to use it commercially, resell it, or make it look like we endorse your product, ask us in writing first (Tourist, Inc.).